May22

Top 5 reasons why you should be at SXSW Eco this October!

EcoLightGarden-AaronRogosin-Bigtop

The Biomimicry Institute, Biomimicry 3.8, and members of the Biomimicry Global Network are joining forces with SXSW Eco to curate a brand-new conference track, focused on nature-inspired ideas, designs and technologies.

Nature, Innovation, and the Future of Design, will explore the intercepts of science, technology and design that are inspired, mentored, and measured by the standards of our natural world.

Playtime at SXSW Eco Light Garden, 2014

If you are in the social innovation and regenerative design space, then this track is where you will meet other social innovators, entrepreneurs and cutting edge leaders thinking about how we can re-align our companies, cities, products, policies and business practices with those of the natural world.

“Creating that marketplace for exchange of ideas and progressive thinking is what South by Southwest Eco is all about.”
Forbes

Here are the top 5 reasons why you should be at SXSW Eco this year:

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Mar13

Biomimicry in Your Pajamas! 7 Free Webinars for Social Innovators

Food Challenge webinars

The Biomimicry Institute is offering a series of 7 webinars, free and open to the public, focusing on how to apply biomimicry and nature’s regenerative patterns to solve global food system challenges.

The webinars are being offered as support for social innovators, entrepreneurs and those passionate about changing the world, who are participating in the annual Biomimicry Global Design Challenge, a competition sponsored by the Ray C. Anderson Foundation which will award $100,000 to the Challenge winners through their “Ray of Hope” prize.

March 17 and 18 webinar_Johnson

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Dec04

Is Nature the Coolest #Startup in the World?

Girl and Mountains

In Silicon Valley, where startups are born just as quickly as they perish, the predominant saying is, “Innovate or Die.” In the natural world, that saying holds true in an even more literal sense, and applies to not only entire species, but the ecosystems of which they are an integral part.

From a systems perspective, mother nature is a design expert and stellar model of ubiquitous innovation.

Unlike Silicon Valley, the “enterprises” that comprise nature’s business of “creating conditions conducive to life” are billions of years old, with standard operating procedures and innovation strategies connected to the very beginning of life on the planet. A quick Google search for “the world’s oldest companies” will tell you that ConEd was born in 1823, Lloyd’s insurance in 1688 and Kongo Gumi construction in 578. There is no decimal missing there, it was actually founded in 578.

Nature’s “valuation” is priceless and shareholder return, infinite.

Nature is an entrepreneurial system that has been conducting research and development not for tens, hundreds or even thousands, but billions of years. From a systems perspective, mother nature is a design expert and stellar model of ubiquitous innovation.

Photo Credit: Chris Moore

“Nature can’t put its factory on the outskirts of town. It has to work where it lives.” Janine Benyus

Our natural world is not only the guru of green design, but a startup whiz who’s had billions of years to perfect her craft. And not only does she make cool “apps” like spring and summer, but she does so in tandem with all other species so that her “valuation” is priceless and shareholder return, infinite.

Take a closer look at the way in which the natural world makes and does things, and you may find the equation for sustainable innovation. If business were to look at the natural world “as our mentor, rather than a warehouse of goods” as Janine Benyus, co-founder of Biomimicry 3.8 has stated, they may be able to find the secrets to long term success.

“Life creates conditions conducive to life”.

Studying these principles of good, regenerative design is a science and movement called biomimicry. Some also consider it an art form, in which nature’s sustainability strategies and principles are applied to man-made challenges. This goes beyond “net zero” impact. Nature never strives for zero. Not only is it boring, but it makes no sense. In order to create conditions that are optimal for life on the planet, you must constantly innovate, because life is always changing. If it didn’t, well, then life would be dead.

Janine Benyus, the biologist and philosopher, with Dr. Dayna Baumeister distilled our natural world’s best practices into a set of standards called “Life’s Principles” urges us to remember that “life creates conditions conducive to life.” It is not a “goal”, but rather a universal charge. Every single product (flora and fauna) and service (carbon cycle, water cycle, biomes and ecosystems) creates value, so that the whole is greater than the sum of its parts.

This underlying framework keeps everything working together, in balance, in sync and in harmony, at an optimal level. The application of “Life’s Principles” to global challenges is an emerging science, philosophy, discipline and art. Rather than ask, what can we take from the natural world, biomimicry encourages us to ask, “What can we learn?”

And not only is biomimicry on the rise, but the principles by which nature operates are popping up in man-made innovations in our universal quest to do “more good” and not just “less bad”. This focus beyond “sustain”ability has organically evolved into regenerative design – something our planet has been doing for billions of years.

Nature’s strategies are echoed in the relatively recent development of the sharing economy, the circular economy, social enterprise, big data applications, “smart” products, resilient cities, and so on. It’s all trending towards “regenerative”.

When you look outside today, you see what has survived. These innovations are built to last. And they do so by giving back to the (eco)systems of which they are an integral part.

Nature’s wisdom, as the world’s longest standing “startup social enterprise” is the most powerful natural resource we have yet to explore.