Our natural world is not only the guru of green design, but a startup whiz who’s had billions of years to perfect her craft. And not only does she make cool “apps” like spring and summer, but she does so in tandem with all other species so that her “valuation” is priceless and shareholder return, infinite.
Take a closer look at the way in which the natural world makes and does things, and you may find the equation for sustainable innovation. If business were to look at the natural world “as our mentor, rather than a warehouse of goods” as Janine Benyus, co-founder of Biomimicry 3.8 has stated, they may be able to find the secrets to long term success.
“Life creates conditions conducive to life”.
Studying these principles of good, regenerative design is a science and movement called biomimicry. Some also consider it an art form, in which nature’s sustainability strategies and principles are applied to man-made challenges. This goes beyond “net zero” impact. Nature never strives for zero. Not only is it boring, but it makes no sense. In order to create conditions that are optimal for life on the planet, you must constantly innovate, because life is always changing. If it didn’t, well, then life would be dead.
Janine Benyus, the biologist and philosopher, with Dr. Dayna Baumeister distilled our natural world’s best practices into a set of standards called “Life’s Principles” urges us to remember that “life creates conditions conducive to life.” It is not a “goal”, but rather a universal charge. Every single product (flora and fauna) and service (carbon cycle, water cycle, biomes and ecosystems) creates value, so that the whole is greater than the sum of its parts.
This underlying framework keeps everything working together, in balance, in sync and in harmony, at an optimal level. The application of “Life’s Principles” to global challenges is an emerging science, philosophy, discipline and art. Rather than ask, what can we take from the natural world, biomimicry encourages us to ask, “What can we learn?”
And not only is biomimicry on the rise, but the principles by which nature operates are popping up in man-made innovations in our universal quest to do “more good” and not just “less bad”. This focus beyond “sustain”ability has organically evolved into regenerative design – something our planet has been doing for billions of years.
Nature’s strategies are echoed in the relatively recent development of the sharing economy, the circular economy, social enterprise, big data applications, “smart” products, resilient cities, and so on. It’s all trending towards “regenerative”.
When you look outside today, you see what has survived. These innovations are built to last. And they do so by giving back to the (eco)systems of which they are an integral part.
Nature’s wisdom, as the world’s longest standing “startup social enterprise” is the most powerful natural resource we have yet to explore.